In 2012 we took a long look at how cremation, changes in family dynamics and rising funeral costs had affected the funeral business. We noticed that some families wanted a different experience and different options. Cremation had become increasingly popular and some families preferred much simpler arrangements. We made it our mission to find a solution for families that was a simple, affordable yet dignified. We opened the Cremation Society of Milwaukee in 2012. The model was so well received that we expanded opening the Cremation Society of Waukesha in 2017 and the Cremation Society of Madison in 2018. Simple arrangements, simple pricing and the ability to make the arrangements from the privacy of our clients home was exactly what people were looking for.